Award-winning marketing leader known for data-driven marketing strategy, business acumen, creative content development, and identifying opportunities for growth. I have more than 10 years of experience leading and executing digital and traditional campaigns that increase revenue, brand equity, and customer engagement.
I'm available to help with marketing projects, big and small. Let's connect to discuss your marketing needs.
“Diana is a marketing professional with big ideas, crafting brilliant strategies for flawless execution.”
Rachael Hagan, AAP Marketing Manager
MARKETING MANAGER - AMERICAN ASSOCIATION OF NURSE ANESTHETISTS
March 2015 - June 2020
Developed data-driven marketing plans to increase membership, conference attendance, publications sales, and engagement – driving more than $20 million in revenue. Functioned as team leader, reporting to the COO for seven months during times of leadership turnover.
MARKETING MANAGER - AMERICAN ACADEMY OF PEDIATRICS
April 2006 - February 2015
Led a small marketing team in the AAP education department to grow online educational programs, including pediatric and subspecialty self-assessment programs for recertification and medical journal subscriptions. Also led all marketing efforts for the AAP Career Fair and PedJobs, the career center for 68,000 pediatricians and subspecialists.
ACCOUNT MANAGER - WINSBY, INC.
January 2005 - March 2006
Managed accounts and monthly marketing campaigns for nine clients, from copywriting and creative direction to the execution of campaign tactics, including email, fax, direct mail, and telemarketing.
ASSISTANT ACCOUNT EXECUTIVE - KETCHUM DIRECTORY ADVERTISING
March 2001 to December 2005
Reviewed and proposed the most effective brand positioning strategy for print and online directory advertising. Managed client relations with Allstate corporate management for two of the largest regions in the U.S.
“Diana is an asset to any marketing team of which she’s a part—a true concept-to completion connoisseur. She instinctively recognizes a project’s place within the full scope of an organization’s objectives as well as how to relate it with seemingly disparate initiatives, ultimately putting each marketing effort in front of the optimal target audience across the broadest of available channels. This is the result of her extensive experience combined with her enthusiasm for exploring the most current industry concepts and tools.”
Matt Paul, AANA Digital Marketing Specialist
MASTER OF BUSINESS ADMINISTRATION, DOMINICAN UNIVERSITY
BACHELOR OF SCIENCE IN MARKETING, PURDUE UNIVERSITY CALUMET
ASSOCIATE DEGREE IN ILLUSTRATION, AMERICAN ACADEMY OF ART
“I rarely come across real talents who stand out like Diana. Diana is a genuine expert in her field, with very strong marketing skills, and is a true visionary. I had the pleasure of working with Diana for 10 years in collaborating on various marketing activities for academic medical journals at the American Academy of Pediatrics. She was influential in driving product and revenue growth. Diana earns my highest recommendation.”
Joe Puskarz, AAP Journal Publishing Director
“Diana is a skilled marketer with great strategic instincts and a strong ability to look at problems from multiple angles, taking into consideration the short- and long-term implications of communications. Never at a loss for ideas, collaboration on projects was seamless and helped to push ideas further.”
Christopher Deaño, AANA Marketing Manager
“I was consistently impressed with Diana's attitude and productivity during the time that we worked together. She has displayed all the characteristics necessary to succeed as a leader in marketing and beyond. She is extremely inquisitive and creative; always yearning to gain in-depth knowledge of the projects she has been assigned. She looked for ways to go above and beyond what is asked of her. We worked together to implement several new programs during our tenure at the American Academy of Pediatrics and she always presented a sound case for why we should proceed in any given direction. She was innovative, thorough and determined to understand and meet desired outcomes."